Date

August, 2017

Project

The online pitch of SLCP

Deliverables

Redesign website, online pitch


Project

The online pitch of SLCP


The Social & Labor Convergence Project (SLCP) is a multi-stakeholder initiative that is aiming to improve labor conditions in the apparel and footwear industry. SLCP works for an unified, industry-wide, social assessment framework. After we created the corporate identity and website in collaboration with Ways of Seeing, SLCP wanted a better flow of the information on the website. We have built a new navigation structure and we created an ‘online pitch’ on the homepage.

Shape

Online pitch


Not every visitor on a website has got enough time to go through all the information about an organization. SLCP wanted the visitors to know, in a short period of time, what the project was all about. That is why we created an online pitch; this is a storytelling structure for an homepage that enables companies to draw a clear and concise picture of their propositions.

Online pitch


Not every visitor on a website has got enough time to go through all the information about an organization. SLCP wanted the visitors to know, in a short period of time, what the project was all about. That is why we created an online pitch; this is a storytelling structure for an homepage that enables companies to draw a clear and concise picture of their propositions.

Same experience,new flow


We wanted the same brand experience of SLCP on every new webpage. Because of the new structure of the website, the professional brand experience has now got a more personal character. With the new user flow, visitors can now also go through the website easier and quicker.

Showcase website Social & Labor Convergence

Same experience, new flow


We wanted the same brand experience of SLCP on every new webpage. Because of the new structure of the website, the professional brand experience has now got a more personal character. With the new user flow, visitors can now also go through the website easier and quicker.

Showcase website Social & Labor Convergence

Interactivegraphics


The graphics on the website needed to be interactive so that the information would be ‘layered’. The visitors can now find the information on the website in a really intuitive manner. The most important information is obviously still displayed by default.

Showcase website Social & Labor Convergence

Interactieve illustraties


The graphics on the website needed to be interactive so that the information would be ‘layered’. The visitors can now find the information on the website in a really intuitive manner. The most important information is obviously still displayed by default.

Showcase website Social & Labor Convergence
Photo Christian Smith

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 

Signature Christian Smith

Project Manager, Social & Labor Practice.