This blog is the place where you can explore the world of social entrepreneurship. As a branding agency for social enterprises, we would love to share with you the stuff we are excited about and the stuff that keeps us awake at night. We face lots of difficult social and ecological challenges and we want to create a platform where we share the stories of social entrepreneurs who tackle these challenges. You will find stories about inspiring changemakers and we will give you some unique insights into branding your social business. Please let us know which stories you like and what kind of articles you are missing. Let’s start this journey together!

Why it sucks to be a fish and look like one


In the Netherlands alone we catch over 4 billion fish every single year. This is almost 8 times more than the 640 million cows, chickens, lambs and pigs we slaughter. Still, the public debate is mostly focused on eating less meat and not per se about eating less fish, let alone about the well-being of fish. What causes this hypocrisy?

Four runners running in de Veluwe

This is What my First 80 km Run has Taught me about Social Entrepreneurship

I was already running for more than nine hours and I was close to finishing my first 80 kilometer ultra-run, but the finish line did not feel close at all. You might be already screaming to your screen right now like: ‘WHY on EARTH would you choose to do something like that?!’

Patagonia: this Social Enterprise shows Us How to Kick some Ass with Branding

The brand of Patagonia is just a great example of the enormous potential of storytelling for social enterprises. Pioneering with a radical believe system, this social enterprise shows us that profit & purpose can co-exist in a company AND that you can be proud of that.

Nature Trees Lap. Background

Wat is Sociale Impact? | Dutch

Je hebt het begrip vast wel eens voorbij zien komen: sociale impact. Maar wat betekent het? Waar komt de term vandaan en hoe kun je het meten? Vandaag de dag wordt het steeds vaker gebruikt en niet altijd op de juiste manier. Op deze pagina kun je alles lezen over sociale impact.